López Obrador’s decision to appoint Taibo matters more in the political sense than you might think. Writers, journalists, and books play a significantly different role in Mexican society than they do north of the border. Authors are a source of national pride: They’re nearly as likely to appear on a talk show as a new pop-star singer…

A Mexican trade paperback can cost $25 or more (in US currency), and many workers make only $8 to $12 a day. “This is why our new fighting slogan is Una República de Lectores,” Taibo says — a republic of readers.

Taibo’s literary plan de choque called for over 70 literary events, fairs, and exhibitions nationwide held in three months. He has ordered the rehabilitation of a small fleet of book buses that his predecessors left to rot, and he’s already using them to visit some of the more remote sections of the country, including in the epicenter of narco activity. Taibo has already launched his first series, “Vientos del Pueblo,” a 400,000-copy press run of eight books priced at $2 or less, including authors ranging from Ariel Dorfman to Michel Foucault…

“I’ve been to hundreds of book festivals, fairs, and exhibitions. I love them,” Taibo says. “When you go to a book festival in the US or Germany, they are beautiful — it’s a moment of pleasure. But in México, when you have a book fair, people come because they are hungry to read, because it is the only place they can afford a book or buy a book. For many of those who come, it is a revelatory moment — they can’t believe you are talking to authors as if they are friends.”